
During the NES era, Nintendo stood out as the only company consistently making reliable profit from game sales. This success wasn’t just about having a popular console—Nintendo’s strict control over cartridge manufacturing meant they were paid upfront for every cartridge produced, guaranteeing profit regardless of actual sales. Meanwhile, third-party developers like Capcom faced financial challenges, as they had to secure funds in advance to produce cartridges and wait months for returns, often risking unsold inventory. Yoshiki Okamoto, a veteran Capcom producer, highlights that this system benefited Nintendo most, while developers bore the brunt of costs and risks. They couldn’t return unsold cartridges, creating a tough economic environment that limited growth. Everything changed with the arrival of the PlayStation. Sony’s adoption of disc-based games drastically lowered production costs and offered developers unprecedented flexibility. Third-party companies enjoyed lower upfront fees, the ability to return unsold stock, and faster restocking options. This revolution allowed developers like Capcom to boost profits significantly and better respond to market demand. In essence, Nintendo’s model dominated the early console landscape by controlling manufacturing rights and upfront payments, but the PlayStation era empowered third-party developers to thrive, fueling the diverse and dynamic gaming market we enjoy today.













