Valve rewrites Steam’s AI disclosure rules for developers

Valve has significantly updated its Steam guidelines, clarifying when developers must disclose generative AI use in games. These changes aim to focus on player-relevant AI applications while excluding common development tools. The revised rules specify two types of AI use requiring disclosure. First, AI-generated content for the game, store pages, or marketing materials must be detailed in a freeform text box. Second, games producing AI content like images, audio, or text during gameplay need a checkbox confirmation. Tools such as AI code assistants no longer trigger disclosures, as Valve states efficiency gains from them are not the policy’s focus. Steam introduced mandatory AI disclosures in 2024, shown on store pages under “AI Generated Content Disclosure.” By mid-2025, nearly 8,000 titles reported AI use in the first half of the year, up from 1,000 for all of 2024, though disclosures remain voluntary. A 2025 Game Developers Conference survey showed 52% of developers’ companies use generative AI, but interest dropped to 9% from 15% the prior year. Reddit discussions highlight support for transparency on AI art over code tools, with calls for filters to avoid AI-heavy games. Developers note challenges in detailed labeling, as basic yes/no flags lack context on AI’s role.

Spread the love

More Amiga news