The selfie bottle was designed by Coca-Cola, Israel after it spotted a selfie-sized hole in the soft drink market. The bottle contains a built-in camera at its base and includes a sensor to detect when the bottle tilts 70 degrees during a sip, at which point the camera will snap a photo of the user mid-drink. The Selfie Bottle has been devised by Gefen Team for the Coca-Cola Summer Love campaign, Israel’s largest outdoor brand event. “Users tag themselves and their friends in photos on Coca-Cola’s social media assets. It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking,” Coca-Cola said in a statement.