The original console was released on July 15, 1983 in Japan and becoming the best-selling game console in Japan by the end of 1984. Encouraged by this success, Nintendo turned its attention to the North American market, entering into negotiations with Atari to release the Famicom under Atari’s name as the Nintendo Advanced Video Gaming System. However, Atari discovered at that show that its competitor Coleco was illegally demonstrating its Coleco Adam computer with Nintendo’s Donkey Kong game. This violation of Atari’s exclusive license with Nintendo to publish the game for its own computer systems delayed the implementation of Nintendo’s game console marketing contract with Atari. Atari’s CEO Ray Kassar was fired the next month, so the deal went nowhere, and Nintendo decided to market its system on its own. On August 14, 1995, Nintendo discontinued the Nintendo Entertainment System in both North America and Europe. The NES Classic Edition was first released on November 10, 2016 in Japan and Australia, and November 11 in North America and Europe, but due to limited supply, it sold out almost immediately. Internet scalpers tried to buy as many as they could, so they could resell them with extreme price markups. In the US, prices are going between 200$ and 500$, compared to its launch price of 59.99$. Nintendo of America President Reggie Fils-Aimé recently apologized for this inconvenience and said they never expected this success.