Stealth Red Bull handheld: second-hand prices double overnight

A limited-edition handheld console shaped like a Red Bull can has emerged as a surprise hit among retro gaming fans, produced in collaboration with MyArcade and Tetris to mark the 2025 Tetris Championships in Dubai. Only 10,000 units were made, with 7,000 handed out to event attendees and 3,000 sold online at €34.99 starting November 27, 2025, selling out almost instantly. Now reselling on eBay for around €75/$90, primarily from Germany and nearby countries, it has become a hot collector’s item due to its scarcity and quirky design. The device commemorates the Tetris Championships finals in Dubai during December 2025, overshadowed by Red Bull’s spectacle of the world’s first “Tetris in the sky” drone show. Minimal marketing ensured it stayed under the radar, even for dedicated handheld trackers, as Red Bull and Tetris focused on the main event promotions. This stealth release aligns with Red Bull’s history of bold, limited-run gaming tie-ins, amplifying its appeal in retro circles. The handheld features a compact 1.55-inch display, two action buttons for rotating Tetris pieces, and runs on 3x AA batteries for simple, portable play. Each unit is individually numbered out of 10,000, emphasizing its exclusivity. It plays a single, optimized version of Tetris, evoking the essence of classic brick-stacking in a can-shaped form factor that’s as absurd as it is nostalgic. With no UK or US listings on eBay, speculation points to most units staying in Europe—either with lucky buyers or savvy scalpers. Its rapid sell-out and low production run position it as a prime target for handheld enthusiasts, much like other limited retro devices. As deliveries reach the 3,000 online buyers, secondary market prices are likely to climb further in early 2026.

Spread the love

MORE AMIGA & RETRO NEWS