Nintendo of America’s new president issues statement to game developers

Devon Pritchard, who began her tenure as President of Nintendo of America on January 1, 2026, delivered her first public message in her new role at the 15th Annual New York Game Awards, marking an important moment for both the company and the broader gaming community. Pritchard, a seasoned Nintendo executive who has worked with the company since 2006 and is the first woman to lead Nintendo of America, chose a heartfelt and motivational approach for her debut. Rather than taking the stage in person, she was introduced by fellow Nintendo veteran Reggie Fils-Aimé and shared a video message celebrating the industry and encouraging creators. In her speech, Pritchard emphasized the community and spirit that define game development. She praised the New York Videogame Critics Circle’s “Playing With Purpose” program for supporting creators of all kinds — from coders and writers to artists — and highlighted the importance of diverse voices in shaping the future of gaming. Her central message was clear and inspiring: “Like any good video game character, you’re on an adventure, and every step you take matters. There are some gnarly bosses, sure, but also many good friends along the way who will support you, and powerful rewards for those who persevere. So keep believing, keep playing, and know that you truly belong in this game.” This remarks signal a leadership style focused on encouragement, inclusivity, and community-building — values that resonate deeply within the gaming world. As Nintendo enters a new chapter under Pritchard’s leadership, developers and fans alike will be watching to see how her vision influences the company’s culture and creative directions.

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